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Hello. We are Blue Turtle (Apparel)

I am a working mom (a dentist at a dental community center serving Lahore) who has been looking for great clothes that last more than a season. And not pay an arm and a leg. Why do “good clothes” have to come from abroad - or be a pricey brand (that honestly isn’t stitched that well). My kids deserve better, and so do all mothers.

My husband’s factory has been stitching high end performance apparel for squash players worldwide. A quick word with the sampling team and blue turtle was launched.

We don’t have a long winded mission and vision statement. We simply wish for kids to have high quality clothing - and mothers to smile.

What We Do

We make great clothes for our kids -and now yours.  Our designs are timeless classics - not featuring the carton character of the moment.  And they will wear well  to the next kid (but don't tell anyone !)